Technology

Viral YouTube stunts—how brands are partnering with the creators behind them

Pizza Hut and Muddy Bites sponsored videos from YouTubers Airrack and Matthew Beem. (Composite images: Courtesy of Pizza Hut and Muddy Bites)
GF
By:
Gillian Follett
May 30, 2023 10:00 AM

Featured Stories

Food & Beverage
McDonald’s feeds fan frenzy for Snack Wraps’ return as Popeyes joins the fray

The Golden Arches is bringing back the beloved menu item after announcing chicken strips.

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McDonald’s feeds fan frenzy for Snack Wraps’ return as Popeyes joins the fray
AI
Answer engine optimization (AEO) FAQ—how brands can prepare for AI search
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Influencers & Creators
Creator and influencer trends—what Converse, Pinterest and other brands are doing right now
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Cannes Lions
Cannes Lions 2025—everything to know about this year’s ad festival
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