Social commerce is quickly becoming the holy grail of marketing. But even as TikTok and other social platforms rapidly evolve to become shopping destinations, most retailers may still want purchases to ultimately take place on their own websites.
Social commerce is quickly becoming the holy grail of marketing. But even as TikTok and other social platforms rapidly evolve to become shopping destinations, most retailers may still want purchases to ultimately take place on their own websites.
The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.