How TikTok creators are preparing for potential ban—and advice from influencer marketing experts

The nearly annual discussions of the U.S. banning TikTok have been a simmering source of anxiety for creators on the platform, but one that most TikTokers were confident would never materialize. Now, though, creators believe the likelihood of TikTok being banned in the country is higher than ever before, sparking an urgency for influencers to look to other platforms and sources of revenue.