An unlikely item from Aldi, the discount grocer, is finding viral fame—a shiny wrap dress.
The $13 sparkly dress started picking up traction last month in the Facebook group, “Aldi Aisle of Shame Community,” which has more than 1.5 million members. The name of the group jokingly refers to the Aldi Finds aisle, which is known for its quick rotation of a variety of products—everything from specialty foods and gardening and kitchen tools to children’s clothes. Items in the aisle can be there one day and gone the next, including a shiny wrap dress.
Facebook and TikTok users have since posted about the dress with glowing reviews; on TikTok, #aldifinds has 644 million views while #aldidress has 15,000 views.