With a growing number of brands looking to break into the pimple patch market, DTC skincare brand Peace Out Skincare is partnering with over 2,000 influencers in the brand’s biggest-ever marketing push to promote its new “Acne Day Dot” pimple patch.
The five-year-old skincare brand, which also sells its products through beauty retailer Sephora, is using a recent $20 million investment it received from 5th Century Partners to massively expand its marketing efforts. For this campaign alone, Peace Out is quintupling its influencer marketing budget and spending six times more on advertising than the brand typically invests. The campaign’s roster of influencers will also be incorporated into Peace Out’s expansion into several new marketing mediums, including out-of-home ads on billboards and subways, direct mail and influencer-centered activations.
“[The $20 million investment] has allowed us to A) not act bootstrap and B) start to build brand awareness for Peace Out outside of social media and Sephora,” said Junior Scott Pence, the company’s chief marketing officer. “We’re being allowed to play in all of these different areas now.”