WPP to launch generative AI ad platform with Nvidia

WPP has struck a deal with tech company Nvidia to offer clients a new advertising platform based on generative AI capabilities. The unnamed platform will allow brands to create 2D images and videos, as well as 3D simulations for advertising purposes. At the heart of the initiative is Nvidia Omniverse, a cloud platform that brings disparate 3D tools into one hub. WPP will be able to connect generative AI tools from partners such as Adobe and Getty Images in order to provide clients with more ability to create content from text. Also read: Publicis Sapient acquires full stake in AI Labs Jensen Huang, CEO of Nvidia, announced the partnership Monday at Computex, an annual tech conference held in Taiwan. “The world’s industries, including the $700 billion digital advertising industry, are racing to realize the benefits of AI,” Huang said. “With Omniverse Cloud and generative AI tools, WPP is giving brands the ability to build and deploy product experiences and compelling content at a level of realism and scale never possible before.” To Huang’s point, the deal is only the latest effort from an advertising-focused holding company to jump in on the promise of AI technology. Publicis last week acquired a full stake in Publicis Sapient AI Labs, which it helped launch in 2020. In April, Omnicon struck a partnership with Adobe that included access to Adobe’s generative AI tools. Stagwell has also made a series of its own investments in AI tech. Related: How PR agencies are using AI WPP CEO Mark Read in February said that AI is already “fundamental” to its business. The platform will be launched soon, according to a press release, though a specific date was not disclosed. The demand for these tools is being fueled by brands and agencies eager to experiment with tools that can enable faster and more effective content creation. Tech companies are answering this demand by developing their own models and incorporating AI capabilities into their suites of products. AI marketing blog How brands are using ChatGPT, DALL-E 2 and other tools Read more here There is also plenty of concern surrounding AI. Leading AI experts, including heads of AI companies, signed a letter this week warning of the technology’s potential to lead to the “extinction” of humanity. One of those signatories is Sam Altman, CEO of OpenAI, who appeared in front of Congress earlier this month and, surprising many, agreed that AI needs to be regulated. But the sentiment shared by Altman and other AI developers comes despite them being the ones driving the AI race and not showing signs of slowing down. The same week that Altman conceded the need for regulation, OpenAI launched a ChatGPT app on Apple’s App Store. WPP’s new partnership also benefits from Nvidia’s recent success. As a dominant supplier of artificial intelligence hardware and software, Nvidia has become one of the most valuable tech companies in the world. This week, Nvidia surpassed both Meta and Tesla in terms of market cap, with a total valuation of $936 billion.

WPP to launch generative AI ad platform with Nvidia

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