X launches AI-generated ads for marketers—how it will work

X is unleashing AI-generated ads on its platform, the company announced Friday. The platform owned by Elon Musk is using its Grok AI platform to auto-generate ads, according to the announcement. Grok is an AI assistant with text- and image-generating tools similar to OpenAI’s ChatGPT for text and DALL-E for imagery. X’s AI ad tool could spin up a sponsored post by analyzing a website’s homepage and churn out copy and imagery from that content, X’s announcement said. “Simply input your website URL, and Grok will generate ad copy, imagery, and a call-to-action (CTA) headline tailored to your brand,” reads X’s marketing pitch for Grok ads. “Want to tweak it? You can edit the copy or swap out the image to achieve your ideal ad creative, giving you full control with zero hassle.” NextGen Marketing Summit Join us for a crash course on Gen Z, DTC marketing and the creator economy Register today X was not available for further comment on what advertisers would be most likely to use AI. AI has become a common feature across digital ad platforms, with Google, Meta, Amazon and others providing automation tools that help build the content for campaigns. Reddit also has developed AI tools to help marketers spin up ads that are supposed to be tailored to the platform and its unique voice. X has had some advertising troubles since Musk bought the company, when it was still called Twitter, in late 2022. Some brands had pulled back spending amid fears of appearing near objectionable content. X’s ad revenue took a hit that it has yet to fully recover from, although executives have said it’s made progress luring back brands. This month, X’s new Global Head of Marketing Angela Zepeda told Ad Age that at least 70 of X’s top 100 spending advertisers were returning. The relationship with advertisers still appears somewhat testy as X has sued brands that Musk alleged organized the early pullback from the platform. Also read: What X is planning for its first marketing campaign under Musk The Wall Street Journal this week reported that Interpublic Group of Cos. “has recently signed a new annual deal with X for potential client spending,” citing people familiar with the agreement. The report also suggested that X CEO Linda Yaccarino has used Musk’s clout with the Trump administration to convince IPG to spend on the platform, which comes as Omnicom seeks regulatory approval for its planned IPG acquisition. IPG in a statement to the newspaper said “decision-making authority always rests with the client.” Grok has become a core part of Musk’s strategy for X, which has also included putting more video formats into the platform and launching a payments service. X plans a marketing push of its own to promote payments and its rebrand under Musk. X has billed Grok as a “humorous” AI assistant. In its announcement on Friday, X noted a recent partnership with commerce platform Shopify, suggesting that pool of marketers could use Grok to build X ads. X also said AI ad tools would help analyze campaign performance.

X launches AI-generated ads for marketers—how it will work

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