Yahoo names new chief marketing officer

Yahoo has named Josh Line as its new chief marketing officer, just as the internet brand turns 30 and as it pushes to promote its core websites and apps to advertisers. Line was previously Paramount’s global chief brand officer, a position in which he helped launch streaming service Paramount+. Line was with ViacomCBS when it made the switch to re-establish itself as Paramount. Tressie Lieberman was Yahoo’s previous CMO, taking the role in 2023 before leaving in October to become Starbucks’ global chief brand officer. Yahoo Chief Communications Officer Sona Iliffe-Moon had acted as CMO in the interim, overseeing Yahoo’s regional Super Bowl commercial starring Bill Murray. The commercial was Yahoo’s first spot in the Big Game since 2002. Line will report to Yahoo CEO Jim Lanzone. Line will help “propel the Yahoo brand forward during this critical moment in our journey,” Lanzone stated in an announcement about the hire, in which he cited Line’s experience marketing iconic media brands. Data-Driven Marketing Playbook Join us May 22 in NYC to explore how data powers marketing Learn more here Yahoo is in the middle of a marketing push to consumers and advertisers. The storied internet brand has been mostly focused on ad tech, its demand-side platform used by media buyers to place digital ads across the web. However, now it is focusing more on its key publishing properties and email service. The regional Super Bowl commercial promoted Yahoo Mail, encouraging people to message Murray. Read more about Yahoo’s new approach and 30th anniversary This year, Yahoo recalibrated its advertising team with a new unit called Yahoo Ads. That team, headed by Rob Wilk, Yahoo’s chief revenue officer, is going directly to brands and agencies to sell digital ads on owned-and-operated properties such as Yahoo Sports, Finance and Mail. In May, Yahoo is set to host an IAB NewFront presentation alongside its digital peers to make a sales pitch to advertisers. Last month, Wilk told Ad Age it would be a moment for Yahoo to reintroduce its online publishing prowess and its connection with consumers. “I just think we are finally ready to engage publicly in a way that I don’t think we have in a while,” Wilk said.

Yahoo names new chief marketing officer

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