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Agent provocateur Sacha Baron Cohen is back with a sequel to “Borat” premiering on Amazon today. This time, the fish-out-of-water story, starring the fake Kazakh journalist, is going direct to streaming.
Since movie theaters are mostly shut down, anyway, Amazon Prime subscribers will get to view the antics, which already are causing a stir. Marketing for “Borat Subsequent Moviefilm” has been almost as wild as the movie itself. (Not quite, there have been leaked scenes that claim to show President Trump’s lawyer Rudy Giuliani in a compromising position.) But the marketing is big.
A giant inflatable Borat has been seen sailing down the River Thames in London and at the Toronto waterfront, Forbes writes. The Amazon tie-in also opened new opportunities for marketing: Baron Cohen streamed a screening of the movie on Twitch, owned by Amazon, with gamer DrLupo, earlier this week.
Dressed as Borat, Baron Cohen, also hung out with popular YouTuber David Dobrik. Anything to build buzz.
So far, the reviews are mixed, though, for the actual movie, according to a round up from the BBC.