Brands respond to Joe Biden’s inauguration

Today, Joe Biden was sworn in as the 46th president of the United States and Kamala Harris as the first woman, Black American and South Asian American vice president. Brands like Patagonia, Ben & Jerry’s and Bumble took to social media to share their celebratory reactions to the inauguration, even as others remain silent or have paused campaigns until after the inauguration, while the country grapples with the political unrest following the riots on the U.S. Capitol just two weeks ago. Many of the brands that have spoken out, like Patagonia and Ben & Jerry's, are doing so as they advocate for issues that are inherent to their brand purposes. Overall, brand posts concentrated either on Biden’s win, Harris’ appointment to vice president or the poetry reading of 22-year-old United States Poet Laureate Amanda Gorman. Celebrities, from Oprah to the Black Eyed Peas, also made celebratory statements around the event. Meanwhile, publishers zeroed in on trending Twitter topics like Bernie Sanders wearing some comfy mittens, and Lady Gaga’s “Hunger Games” lookalike outfit as she sang the National Anthem. Patagonia Thank you, President Joe Biden. https://t.co/mbYLAR0UPq— Patagonia (@patagonia) January 20, 2021 Ben & Jerry’s View this post on Instagram A post shared by Ben & Jerry's (@benandjerrys) View this post on Instagram A post shared by Ben & Jerry's (@benandjerrys) Bumble View this post on Instagram A post shared by Bumble (@bumble) Nickelodeon Congrats to Joe Biden and Kamala Harris 🇺🇸 This is the 7th time in the past 9 presidential elections that kids have picked the presidential winners! pic.twitter.com/x5CLsPE0lM— Nickelodeon (@Nickelodeon) January 20, 2021 MTV .@JoeBiden and @KamalaHarris have been officially sworn in as President and Vice President on this historic #InaugurationDay. pic.twitter.com/nNQCooq13p— MTV (@MTV) January 20, 2021 Hamilton .@TheAmandaGorman bringing the truth today. pic.twitter.com/ZrPICTG8tm— Hamilton (@HamiltonMusical) January 20, 2021 iHeartRadio View this post on Instagram A post shared by iHeartRadio (@iheartradio) Audi Here’s to the art of moving forward. The all-new e-tron GT, inspired by the #ParisClimateAgreement, and setting the standard for all that is to come. #FutureIsAnAttitude #etronGTConceptLearn more: https://t.co/sCoBzihgKM pic.twitter.com/EPPfQy5M9g— Audi USA (@Audi) January 20, 2021 Girlboss View this post on Instagram A post shared by Girlboss® (@girlboss) The Wieners Circle Leave it to a brilliant, young, black woman to deliver us the most powerful words of the day! “Even as we grieved, we grew”. #thefuture #AmandaGorman #inspirationalhttps://t.co/vNfuVf94wR pic.twitter.com/bzZJMG78H0— The Wieners Circle (@TheWienerCircle) January 20, 2021 Highsnobiety View this post on Instagram A post shared by HIGHSNOBIETY (@highsnobiety) Vulture The pose. The mittens. The social distance. pic.twitter.com/kwHH7AzZY8— Vulture (@vulture) January 20, 2021 Betches When you have to sing at the inauguration at 11 and win the Hunger Games at 12 #InaugurationDay pic.twitter.com/UBiawzcuNH— Betches (@betchesluvthis) January 20, 2021

Brands respond to Joe Biden’s inauguration

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