Subscribe
Technology

BuzzFeed, Vice and Group Nine form measurement alliance

Digital publishers are still trying to figure out social media measurement. (Mary Ellen Forte)
GS
By:
Garett Sloane
January 30, 2019 05:42 PM

BuzzFeed, Group Nine Media and Vice are teaming up to try to solve the nagging puzzle of measurement in digital media.

Featured Stories

Cannes Lions
How US agencies are adjusting Cannes Lions travel plans over re-entry fears
Cannes Lions

Some execs are skipping the festival, while agencies are prepping their green card and visa holders for potential issues.

SS
By:
Sabrina Sanchez
How US agencies are adjusting Cannes Lions travel plans over re-entry fears
Winners and losers
Marketing winners and losers of the week
Winners and losers
AP
By:
Adrianne Pasquarelli
ES
By:
E.J. Schultz
Marketing winners and losers of the week
Agency Brief
Agency news you need to know this week
Agency Brief
EL
By:
Ewan Larkin
Agency news you need to know this week
Food & Beverage
Coke remakes its ‘Hilltop’ ad in American Sign Language—and gets a sign name
Food & Beverage
JS
By:
Jon Springer
Coke remakes its ‘Hilltop’ ad in American Sign Language—and gets a sign name

Latest News

See how brands are reacting to Pope Leo XIV’s election
3 strategies to balance marketing and single motherhood
Krispy Kreme slumps as dividends end, McDonald’s expansion plan paused
Why engagement, not traffic, drives media growth today
Staying current is easy with newsletters delivered straight to your inbox.

See More in Technology

Influential ad archive AdLand gets new lease on life through acquisition by Marketecture
Why podcasts are playing a bigger role in brands’ creator strategies
TikTok gets more aggressive with advertisers amid ban uncertainty
IAB PlayFronts 2025—5 takeaways for brands
Staying current is easy with newsletters delivered straight to your inbox.