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Technology

CoverGirl's Influencer Chatbot Is Smart, Funny and Responsive

KalaniBot. (The Amplify)
EH
By:
Emma Hall
December 08, 2016 12:00 PM

CoverGirl has released what it claims is the first influencer chatbot marketing campaign, using a program designed to emulate a real person's conversational style.

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TV Upfront
NBCU continues its big sports pitch in bid for scarce ad dollars during 2025 upfront
TV Upfront

NBCU kicked off upfront week, pitching advertisers streaming innovation for the NBA, Comcast's cable spinoff and more.

PH
By:
Parker Herren
NBCU continues its big sports pitch in bid for scarce ad dollars during 2025 upfront
Food & Beverage
Inside McDonald’s global marketing playbook
Food & Beverage
EW
By:
Erika Wheless
Inside McDonald’s global marketing playbook
Cannes Lions
How to convince your agency to send you to Cannes
Cannes Lions
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By:
Lindsay Rittenhouse
How to convince your agency to send you to Cannes
Creative Agencies
How agencies can win bigger accounts—and other takeaways from Mirren Live
Creative Agencies
EL
By:
Ewan Larkin
JP
By:
Judann Pollack
BB
By:
Brian Bonilla
How agencies can win bigger accounts—and other takeaways from Mirren Live

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