As the coronavirus pandemic continues to wreak havoc around the world, health agencies, governments and even brands are relaying messages of social distancing and reminders to wash hands.
Dettol, which sells disinfectant sprays and wipes, and hand sanitizers, has launched a TikTok challenge aimed at getting more people in India to wash their hands, where the virus has 153 confirmed cases, but where testing has remained low.
The challenge has quickly become a success, garnering 8.7 billion views in just four days.
The Reckitt Benckiser brand created a unique song that pairs with the hashtag #HandWashChallenge. The hashtag filter has a branded Dettol strip across the top with the hashtag and names the steps to wash hands. The user can dance out the steps to the challenge and share it with their friends.
“Join hands with Dettol and take the #HandWashChallenge to spread awareness on how to wash hands!” reads the challenge on the platform.