Disney+ will use #Maythe4th to stream all nine 'Star Wars' films in Skywalker saga
Disney is choosing May the 4th, the day the internet created to celebrate everything “Star Wars” (“may the fourth be with you”), to begin streaming all nine films of the iconic Skywalker saga. That means the last film of the series, “Star Wars: The Rise of Skywalker,” will be available two months ahead of schedule.
On Monday morning, a week ahead of May 4th, Disney tweeted out a trailer for the event—a mashup of scenes from all the Star Wars films—to its Disney and Disney+ social channels. For “Star Wars” fans, it’s a 90-second trip down memory lane featuring some of the most beloved characters of the series and ending with a Han Solo quote: “The force, the Jedi, it’s all true.”
Disney+ also tweeted out a clip of all nine Skywalker titles in true “Star Wars” fashion.
The early release of “Star Wars: The Rise of Skywalker” is not the first time Disney has fast-tracked its schedule while people are searching for things to watch on lockdown during the coronavirus pandemic. The Pixar film “Onward” was brought online early after its run in theaters was interrupted, and Disney also brought “Frozen 2” to its streaming service three months early.
Along with the nine Skywalker films, Disney+ will also stream its new docuseries “Disney Gallery: The Mandalorian” and the final episode of “Star Wars: The Clone Wars.”
The promotion comes along with a social component. Disney, which in October chose Publicis Media and Omnicom Media Group to handle its $2.2 billion media account, following a review, is encouraging fans to share their favorite “Star Wars” memories using the hashtag #Maythe4th, and says fans “might see it somewhere special” on the holiday.
Either way, by the afternoon, #Maythe4th began trending on Twitter with people sharing their favorite moments. It’s looking like this May the 4th will be one to remember, even under quarantine.