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Technology

How Facebook Mastered Mobile Ads (and Publishers Can Too)

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July 26, 2013 04:00 PM

The rapid rise of Facebook's mobile ad business over the last year is casting the social network in an unfamiliar new role: a paragon for other publishers to imitate.

Featured Stories

2025 Creativity Awards
Introducing the winners of the 2025 Ad Age Creativity Awards
2025 Creativity Awards

Four juries selected the top entries in Work, People, Creative Marketing and Production.

TN
By:
Tim Nudd
Introducing the winners of the 2025 Ad Age Creativity Awards
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Brand Marketing
AP
By:
Adrianne Pasquarelli
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Possible Conference
How Flau’jae Johnson is approaching NIL deals and elevating her personal brand
Possible Conference
GF
By:
Gillian Follett
How Flau’jae Johnson is approaching NIL deals and elevating her personal brand
Agencies
R/GA launches AI SEO tool for brands as traditional search continues to be disrupted
Agencies
BB
By:
Brian Bonilla
R/GA launches AI SEO tool for brands as traditional search continues to be disrupted

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