Can You Hear Them? They're Talking About Us

NEW YORK (AdAge.com) -- Have you seen what the bloggers are saying about that Dodge ad! Well, Chrysler Group certainly has, thanks to its relationship with Brandimensions, a research firm that measures real-time consumer opinion based on buzz from social networks, blogs, message boards and other internet sources. After a short review, Chrysler has signed the firm to another three-year contract.