Honda’s U.S. division is joining the Facebook ad boycott, making it the first automaker to publicly pledge to join a movement that is gaining momentum by the hour.
“For the month of July, American Honda will withhold its advertising on Facebook and Instagram, choosing to stand with people united against hate and racism. This is in alignment with our company’s values, which are grounded in human respect,” Honda said in a statement.
The move includes spending for the Honda brand as well as Honda-owned Acura.
The move comes within 24 hours of big other advertisers Verizon and Unilever pledging to pause their Facebook and Instagram spending in response to civil rights groups calling out the social media giant for failing to prevent the spread of disinformation and hate speech.