Nintendo Switch’s Animal Crossing: New Horizon has become a source of entertainment for so many people during the pandemic that Nintendo has been struggling to keep up with the demand.
Not only have players been turning to Animal Crossing to host virtual weddings and graduations with their friends, the game has also become a platform where players can express themselves through fashion. With the ability to change characters’ outfits in-game using QR codes, players are designing their own outfits for others to use, from Supreme to Chanel.
Already, some streetwear brands have noticed and have released their own outfits for players to wear around their simulated islands in the game.
Now luxury brands want in.
On Sunday, Marc Jacobs posted to Instagram sharing six outfits it has brought to the game, and posted download QR codes to Instagram Stories and Twitter. Players can wear the outfits in the game and then choose to buy them online.