"Gawker admits defeat, tries to replicate Bleacher Report and Huffington Post."That's the headline of a PandoDaily article (column? rant?) from earlier this week by Bleacher Report co-founder Bryan Goldberg. In it, Mr. Goldberg talks about changes this week at some Gawker Media sites that saw Gawker expand its Kinja commenting system to let commenters create their own Kinja pages. Those Kinja pages aggregate a person's comments in one spot and let them create their own blog posts .
Nick Denton Doesn't Want to Talk About Monetizing Gawker's New 'Kinja' Blog Network
Editors and outsiders alike can choose to "follow" each other's pages. And the editors of Gawker Media sites are now expected to pay attention to this reader ecosystem as it grows, linking out to Kinja posts from Deadspin.com or Jalopnik.com's home page as they see fit.
- "We will insert ads in and around the Kinja platform and content experience where it makes sense, however, we will not place any ads on your blog"
- "We will insert affiliate links into your content where it makes sense, however, if you insert your own affiliate codes then we won't remove them"
- "Your content may be used in ads with full credit and link back to you"