Samsung Electronics has announced a new partnership with Twitch which will make the electronics supplier the exclusive mobile gaming device partner of Twitch Rivals North America, the platform’s series of online competitions designed for Twitch streamers.
The year-long partnership, which will put Samsung gaming devices in the hands of Twitch Rivals streamers, will also include regular branded mobile gaming challenges, a tournament series and a gamer influencer strategy. All challenges and events will feature Samsung’s lineup of Galaxy 5G mobile gaming devices.
Regular branded crossover gaming challenges and events where Twitch Rivals and Samsung will pair top streamers with gaming franchises will be a large piece of the partnership. One of those series, called “Mobile Mondays,” will be a weekly tournament series in which Twitch streamers will be able to win cash and other prizes.
Later this year, Samsung and Twitch Rivals will also select “mobile gaming heroes,” a group of Twitch streamers that represent the next generation of gaming professionals, who will act as influencers by producing original content, host livestreams and be present at events. Samsung did not share the cost of the partnership.