Facebook CEO Mark Zuckerberg rolled out a redesign of his social networking app with a focus on communities known as Groups, and a layout that loses the blue.
On Tuesday, Zuckerberg opened Facebook’s F8 developer conference by announcing an overhaul of the apps, including the new look for the main property. Zuckerberg also laid out the plan to unify the platform so people on Facebook, Instagram, Messenger and WhatsApp can message each other, and also reiterated a roadmap for better privacy controls that the company started following last year.
The redesign of the main Facebook app was the biggest cosmetic change for the company in five years. “The app isn’t even blue anymore,” Zuckerberg said.
The company’s “F” icon was refreshed, too. “To make it a bit more lively and modern,” Zuckerberg said.