Twitter picked up a new leader for its brand and marketing team, Beverly W. Jackson, who will report directly to Leslie Berland, Twitter’s chief marketing officer.
Twitter announced the management move today, naming Jackson as VP of global brand and consumer marketing. “Twitter is real, unfiltered, raw, and I’ve seen the incredible work the teams here have done to bring that energy to its campaigns and real-world activations,” Jackson said in a statement released by Twitter.
Jackson most recently worked for Activision Blizzard, and before that at MGM Resorts, handling social media and marketing for both companies. She has also worked for The Recording Academy doing social media for the Grammy Awards, a close Twitter partner for years.
“In this role, Beverly will be responsible for leading our global consumer marketing, brand, social, and consumer product marketing teams,” Twitter said in the announcement, noting that Jackson’s position is a new role for the company.