YouTube Brings Taco Bell, Ford, Visa to Brand Camp

The Latest Class of YouTube's Partner Program

By Tim Peterson. Published on March 07, 2014.

This week a handful of brands including Ford, Visa and Taco Bell spent three days at YouTube's Space LA production facility to study up on online video marketing. The workshop was the second installment of YouTube's Brand Partner Program that was announced at Cannes last year.

YouTube's director of content strategy Jamie Byrne heads the Brand Partner Program and told us a bit about what's involved.

In this article:

Tim Peterson

Tim Peterson covers digital media for Advertising Age out of the publication's Los Angeles bureau. He previously reported on social media and ad tech for Adweek and worked as a reporter handling the digital marketing beat at Direct Marketing News.

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YouTube Brings Taco Bell, Ford, Visa to Brand Camp

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