Crowdsourcing: Everything Old Is New Again, and Again
Back in 2000, a tiny brand named Jones Soda
used its website to ask its mostly teenage customers to
suggest new flavors, names and labels and let other
customers vote on which should make it into stores. Since then,
they've posted 676,653 user-created labels and become a nationally
distributed brand with a cult following.
A PSFK post notes that crowdsourcing flavors, slogans and labels is the latest thing in Japanese beverage marketing.
Which one would you buy?
The goal in 2000 and now is to give users a personal attachment to the products and the brands, through their involvement in the community. You go to the store. You see two brands. One asks your opinion, amuses you, engages you in product development. The other tells you how great they are and could care less what you think they should call their new flavor. Which one would you buy?
To those brands still wondering if they should get involved in social media: doh.
Since geeks spend a lot of time online and are known to consume huge quantities of instant noodle soups, Cup ramen maker Acecook created a match made in heaven by collaborating with Japanese social network giant Mixi to create new flavors and community.
Gotta go now. Water for my Ramen Noodles is boiling.