Advertising News

Branding Lessons From China's Alibaba

Billionaire Jack Ma, chairman of Alibaba Group, center, poses for a photograph to mark the company's initial public offering. (Scott Eells/Bloomberg)
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By:
Angela Doland
September 24, 2014 03:36 PM

Featured Stories

Newfronts
NewFronts 2025—what brands and agencies need to watch
Newfronts

Advertisers, internet giants and ad tech companies to meet as brands shift marketing strategies on the fly to account for unpredictable tariffs.

GS
By:
Garett Sloane
NewFronts 2025—what brands and agencies need to watch
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
Influencers & Creators
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By:
Gillian Follett
Creator and influencer trends brand marketers need to know about right now
Brand Marketing
CMO job moves and hiring trends to watch
Brand Marketing
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By:
E.J. Schultz
CMO job moves and hiring trends to watch
Media Agencies
WPP to rebrand GroupM as WPP Media
Media Agencies
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By:
Brian Bonilla
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By:
Lindsay Rittenhouse
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By:
Parker Herren
WPP to rebrand GroupM as WPP Media