Advertising News
Branding Lessons From China's Alibaba
Gift Article
Share
Expand
Billionaire Jack Ma, chairman of Alibaba Group, center, poses for a photograph to mark the company's initial public offering.
(Scott Eells/Bloomberg)
AD
By:
Angela Doland
September 24, 2014 03:36 PM
Featured Stories
Accounts in Review
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit
The confectionery giant has also expanded its relationship with IPG.
EL
By:
Ewan Larkin
Agencies
What WPP’s next CEO will inherit and who could be in the running
BB
By:
Brian Bonilla
|
EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
JS
By:
Jon Springer
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
GF
By:
Gillian Follett