If BMW carries through with its plan to revolutionize the car-shopping experience, 10 years from now many of its dealerships won't remotely resemble the kind U.S. consumers are used to seeing along the sides of highways.
If BMW carries through with its plan to revolutionize the car-shopping experience, 10 years from now many of its dealerships won't remotely resemble the kind U.S. consumers are used to seeing along the sides of highways.
Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer trends and “fan truths.”