Unilever Names Americas Chief Di Como Head of Global Media
Unilever has named Luis Di Como, VP-media Americas, as its new senior VP-global media. He succeeds Laura Klauberg, who's leaving the company next month.
Mr. Di Como, 40, has a history of following Ms. Klauberg, having succeeded her in his current role in 2008 when she took on the global Unilever role. He'll report to Keith Weed, Unilever's chief marketing and communications officer.
The Argentinian was a global communications-planning director for Unilever prior to assuming his current role. Before that, he was global marketing manager for Sunsilk, based in Thailand, and earlier held various marketing positions in Argentina, where he led Unilever's defense against Procter & Gamble Co.'s entry into that market early last decade. Mr. Di Como is a University of Buenos Aries-trained economist with an MBA as well.
Succeeding Mr. Di Como will be Rob Master, VP-media North America, who will add Latin America to his purview. Babs Rangaiah, VP-global communications planning, who was Unilever's No. 2 global media executive, will remain so but with expanded duties and a new title -- head of global media innovation -- the company said in a statement.
Mr. Di Como said in the statement, "Unilever spent [$7.6 billion dollars] on advertising and promotion in 2010, and I'm really looking forward to making that investment work harder for us in different and exciting ways."
Speaking after announcement of her retirement from Unilever last month, Ms. Klauberg, 55, said her move "doesn't reflect at all on Unilever" and that company executives from CEO Paul Polman on down had been supportive of her work.
"I've been basically living in two continents for three years," she said in a phone interview from the U.S., "and I've been there more than I'm here. So I just said, 'This is a crazy lifestyle, and I just don't want to do it anymore.'"
Ms. Klauberg said she plans to take a few months off after she leaves the company next month, one of them in a rented house in Tuscany learning conversational Italian and some Italian cooking and another volunteering, in addition to some time with her daughter in San Francisco.
After that, she said, "I definitely want to stay in this media/marketing space. ... I'm open to a global role, a local role, digital, a marketing/CMO role for a consumer-goods brand."