Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Amazon Halo, Jockey, Sheertex and more
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A few highlights: Luke Bryan hypes Jockey Outdoors, his collaboration with the apparel brand. Sheertex says its “alarmingly strong tights” have, in fact, been tested on animals. And Amazon promotes Amazon Halo, its wearable health tracker, in a spot that reimagines a stressful family gathering as “Home for the Holidays: The Game.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NFL Football, Amazon Prime TV
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: NFL Football, Amazon Prime TV
Brand Overview for Last 30 Days
Impressions:
605,833,196
(4% of industry)
Est. TV Spend:
$3,162,874
(6% of industry)
Interruption Rate: 1.42%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: CMT Music, CMTV
Brand Overview for Last 30 Days
Impressions:
389,300
(<1% of industry)
Est. TV Spend:
$62,889
(1% of industry)
Interruption Rate: 2.65%
Attention Index: 129 (29% fewer interruptions than avg.)
Premiered on: Dragnet, MeTV
Brand Overview for Last 30 Days
Impressions:
481,555,989
(30% of industry)
Est. TV Spend:
$2,092,776
(31% of industry)
Interruption Rate: 1.07%
Attention Index: 100 (0% fewer interruptions than avg.)
Premiered on: CBS Mornings, CBS
Brand Overview for Last 30 Days
Impressions:
222,804,297
(16% of industry)
Est. TV Spend:
$1,813,457
(13% of industry)
Interruption Rate: 2.02%
Attention Index: 103 (3% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
