New commercials: Amazon Halo, Jockey, Sheertex, Princess Cruises, Lego

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Luke Bryan hypes Jockey Outdoors, his collaboration with the apparel brand. Sheertex says its “alarmingly strong tights” have, in fact, been tested on animals. And Amazon promotes Amazon Halo, its wearable health tracker, in a spot that reimagines a stressful family gathering as “Home for the Holidays: The Game.” See all of Ad Age's 2023 Agency A-List winners here Today's TV Ad Highlights Data provided by iSpot.tv Amazon Halo: Home for the Holidays: The Game Premiered on: NFL Football, Amazon Prime TV No airings data over the last 30 days; visit iSpot.tv for brand data going forward. LEGO: Love What You Drive Premiered on: NFL Football, Amazon Prime TV Brand Overview for Last 30 Days Impressions: 605,833,196 (4% of industry) Est. TV Spend: $3,162,874 (6% of industry) Interruption Rate: 1.42% Attention Index: 101 (1% fewer interruptions than avg.) Jockey: Introducing Premiered on: CMT Music, CMTV Brand Overview for Last 30 Days Impressions: 389,300 (<1% of industry) Est. TV Spend: $62,889 (1% of industry) Interruption Rate: 2.65% Attention Index: 129 (29% fewer interruptions than avg.) Sheertex: Black Friday Savings: Tested on Animals Premiered on: Dragnet, MeTV Brand Overview for Last 30 Days Impressions: 481,555,989 (30% of industry) Est. TV Spend: $2,092,776 (31% of industry) Interruption Rate: 1.07% Attention Index: 100 (0% fewer interruptions than avg.) Princess Cruises: The Original Love Boat Premiered on: CBS Mornings, CBS Brand Overview for Last 30 Days Impressions: 222,804,297 (16% of industry) Est. TV Spend: $1,813,457 (13% of industry) Interruption Rate: 2.02% Attention Index: 103 (3% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis. Tracking layoffs and budget cuts How brands and agencies are bracing for a recession Click here

Watch the newest commercials from Amazon Halo, Jockey, Sheertex and more

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