Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Amazon, Uber Eats, Walmart and more
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A few highlights: Uber Eats hypes its Game Day Deals in a football-themed spot. Amazon promotes its savings on “home, toys and more.” And Walmart says, “Give the gift that shows you get them” in a spot that reunites the romantic duo from the 1997 movie “Love Jones.” (Ad Age’s Tim Nudd has the backstory on Walmart’s new series of reunion spots.)
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Southern Charm, BRAVO
Brand Overview for Last 30 Days
Impressions:
650,618,977
(24% of industry)
Est. TV Spend:
$34,971,842
(67% of industry)
Interruption Rate: 1.69%
Attention Index: 148 (48% fewer interruptions than avg.)
Premiered on: NBA Basketball, truTV
Brand Overview for Last 30 Days
Impressions:
5,678,806,679
(24% of industry)
Est. TV Spend:
$100,231,043
(36% of industry)
Interruption Rate: 2.17%
Attention Index: 104 (4% fewer interruptions than avg.)
Premiered on: O'Neill Outside, Bally Sports Sun
Brand Overview for Last 30 Days
Impressions:
5,115,468,592
(36% of industry)
Est. TV Spend:
$74,295,406
(49% of industry)
Interruption Rate: 2.25%
Attention Index: 89 (11% more interruptions than avg.)
Premiered on: Late Night With Seth Meyers, NBC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Making a Statement, ASPiRE
Brand Overview for Last 30 Days
Impressions:
2,368,954,775
(9% of industry)
Est. TV Spend:
$23,027,495
(7% of industry)
Interruption Rate: 1.83%
Attention Index: 86 (14% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
