Watch the newest commercials from AT&T, Liberty Mutual, T-Mobile and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) Liberty Mutual’s Doug fears that a handsome young actor may be replacing him. Keegan-Michael Key makes a cameo appearance (as a “economy ultimate” passenger on a flight) in an AT&T commercial. And rapper Common has a conversation with himself in the latest from T-Mobile. See America's Hottest Brands 20 brands that are trending in 2023 Click here Today's TV Ad Highlights Data provided by iSpot.tv Liberty Mutual: Replaced Premiered on: FOX NFL Kickoff, FOX Brand Overview for Last 30 Days Impressions: 3,595,250,719 (19% of industry) Est. TV Spend: $23,661,108 (13% of industry) Interruption Rate: 2.55% Attention Index: 93 (7% more interruptions than avg.) Aflac: Nick Saban and Deion Sanders Ice Out the Gap Goat Premiered on: College GameDay, ESPN Brand Overview for Last 30 Days Impressions: 326,676,830 (10% of industry) Est. TV Spend: $3,810,749 (15% of industry) Interruption Rate: 2.92% Attention Index: 114 (14% fewer interruptions than avg.) T-Mobile: Deep Thoughts: iPhone 15 Pro on Us Premiered on: Way Too Early With Jonathan Lemire, MSNBC Brand Overview for Last 30 Days Impressions: 2,241,610,833 (12% of industry) Est. TV Spend: $20,878,249 (18% of industry) Interruption Rate: 2.47% Attention Index: 97 (3% more interruptions than avg.) AT&T Wireless: Extra Airlines Premiered on: College Football Countdown, ESPN Brand Overview for Last 30 Days Impressions: 817,887,179 (5% of industry) Est. TV Spend: $6,414,417 (6% of industry) Interruption Rate: 2.61% Attention Index: 112 (12% fewer interruptions than avg.) Major League Baseball: Pound for Pound Premiered on: NFL Matchup, ESPN2 No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from AT&T, Liberty Mutual, T-Mobile and more

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