Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from AT&T, Liberty Mutual, T-Mobile and more
Liberty Mutual’s Doug fears that a handsome young actor may be replacing him. Keegan-Michael Key makes a cameo appearance (as a “economy ultimate” passenger on a flight) in an AT&T commercial. And rapper Common has a conversation with himself in the latest from T-Mobile.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: FOX NFL Kickoff, FOX
Brand Overview for Last 30 Days
Impressions:
3,595,250,719
(19% of industry)
Est. TV Spend:
$23,661,108
(13% of industry)
Interruption Rate: 2.55%
Attention Index: 93 (7% more interruptions than avg.)
Premiered on: College GameDay, ESPN
Brand Overview for Last 30 Days
Impressions:
326,676,830
(10% of industry)
Est. TV Spend:
$3,810,749
(15% of industry)
Interruption Rate: 2.92%
Attention Index: 114 (14% fewer interruptions than avg.)
Premiered on: Way Too Early With Jonathan Lemire, MSNBC
Brand Overview for Last 30 Days
Impressions:
2,241,610,833
(12% of industry)
Est. TV Spend:
$20,878,249
(18% of industry)
Interruption Rate: 2.47%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: College Football Countdown, ESPN
Brand Overview for Last 30 Days
Impressions:
817,887,179
(5% of industry)
Est. TV Spend:
$6,414,417
(6% of industry)
Interruption Rate: 2.61%
Attention Index: 112 (12% fewer interruptions than avg.)
Premiered on: NFL Matchup, ESPN2
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
