Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Best Buy, Meta Quest, Campbell’s and more
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A few highlights: Best Buy wants you to know you can shop its Black Friday deals right now. Los Angeles Rams Head Coach Sean McVay stars in another installment of a Campbell’s campaign that encourages you to stop skipping lunch and instead eat some Campbell’s Chunky Soup in a spot with the tagline “Lunchtime is your halftime.” And Meta hypes the Meta Quest 2 headset with the help of two (fictional) gamer friends named Oscar and June.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: November Christmas, Hallmark Movies & Mysteries
Brand Overview for Last 30 Days
Impressions:
17,703,144
(1% of industry)
Est. TV Spend:
$110,100
(1% of industry)
Interruption Rate: 1.34%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: NBA Basketball, TNT
Brand Overview for Last 30 Days
Impressions:
281,029,456
(25% of industry)
Est. TV Spend:
$4,899,348
(34% of industry)
Interruption Rate: 2.45%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: Cocomelon, Cartoon Network
Brand Overview for Last 30 Days
Impressions:
1,468,948,627
(5% of industry)
Est. TV Spend:
$7,565,132
(3% of industry)
Interruption Rate: 1.64%
Attention Index: 96 (4% more interruptions than avg.)
Premiered on: NFL GameDay Final, NFL Network
Brand Overview for Last 30 Days
Impressions:
1,099,713,511
(49% of industry)
Est. TV Spend:
$5,229,975
(52% of industry)
Interruption Rate: 1.26%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: Verified Videos, Revolt
Brand Overview for Last 30 Days
Impressions:
26,173,914
(15% of industry)
Est. TV Spend:
$648,783
(62% of industry)
Interruption Rate: 2.65%
Attention Index: 129 (29% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
