Watch the newest commercials from Coke, Supernatural, Marco’s Pizza and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Coca-Cola says, “Share holiday magic.” Meta’s virtual reality fitness service Supernatural says it offers “unreal fitness” via the Meta Quest VR headset. And Marco’s Pizza highlights its support of No Kid Hungry. Ad Age World’s Largest Advertisers 2023 Ad spending, rankings and analysis for the top 100 advertisers Click here Today's TV Ad Highlights Data provided by iSpot.tv Allegiant: Small-Town Girl Premiered on: The Voice, NBC Brand Overview for Last 30 Days Impressions: 12,748,351 (2% of industry) Est. TV Spend: $107,084 (1% of industry) Interruption Rate: 1.83% Attention Index: 111 (11% fewer interruptions than avg.) Coca-Cola: Holidays: The Season of Sharing Premiered on: NBA GameTime, NBA TV Brand Overview for Last 30 Days Impressions: 242,822,481 (7% of industry) Est. TV Spend: $1,415,775 (4% of industry) Interruption Rate: 2.27% Attention Index: 98 (2% more interruptions than avg.) Meta Quest: Unreal Fitness Premiered on: Bar Rescue, Paramount Network Brand Overview for Last 30 Days Impressions: 404,080,480 (29% of industry) Est. TV Spend: $8,584,555 (47% of industry) Interruption Rate: 1.62% Attention Index: 110 (10% fewer interruptions than avg.) Greenies: Holidays: Stuck Premiered on: CMT Music, CMTV Brand Overview for Last 30 Days Impressions: 75,546,122 (1% of industry) Est. TV Spend: $412,871 (1% of industry) Interruption Rate: 1.35% Attention Index: 103 (3% fewer interruptions than avg.) Marco's Pizza: One Topping We Can All Agree On Premiered on: Killer Siblings, OXYGEN Brand Overview for Last 30 Days Impressions: 585,832,115 (7% of industry) Est. TV Spend: $2,509,639 (4% of industry) Interruption Rate: 1.76% Attention Index: 101 (1% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Coke, Supernatural, Marco’s Pizza and more

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