Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Colgate, Farmers, DiGiorno and more
A few highlights: Colgate says, “Smiling first can help others find the courage to do the same.” In the latest from Farmers Insurance, J.K. Simmons commiserates with a baseball fan who “struck out with the cheap seats” at a stadium. And DiGiorno says, “When game time runs into dinnertime, a hero must rise.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Star Trek: The Next Generation, BBC America
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Courtside Cinema on NBA TV, NBA TV
Brand Overview for Last 30 Days
Impressions:
975,332,574
(13% of industry)
Est. TV Spend:
$3,382,273
(14% of industry)
Interruption Rate: 1.46%
Attention Index: 91 (9% more interruptions than avg.)
Premiered on: NCIS: Los Angeles, ION
Brand Overview for Last 30 Days
Impressions:
620,532,436
(4% of industry)
Est. TV Spend:
$2,042,514
(2% of industry)
Interruption Rate: 1.64%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: Fab Five: The Texas Cheerleader Scandal, LMN
Brand Overview for Last 30 Days
Impressions:
164,691,513
(4% of industry)
Est. TV Spend:
$505,234
(4% of industry)
Interruption Rate: 1.29%
Attention Index: 77 (23% more interruptions than avg.)
Premiered on: Mom, FX
Brand Overview for Last 30 Days
Impressions:
593,945,913
(7% of industry)
Est. TV Spend:
$1,929,505
(7% of industry)
Interruption Rate: 1.23%
Attention Index: 82 (18% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
