Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Disney World, Snapchat, State Farm and more
A few highlights: Snapchat says, “Find your fit” in a surreal, fashion-focused ad set in a laundromat. (A web version of this spot debuted on YouTube on March 13.) Disney World promotes its current savings offer at Disney Resort hotels. (See also: “Disney exits the metaverse—what it means for Web3 marketing,” from Ad Age’s Garett Sloane and Asa Hiken.) And Reggie Miller imagines what it would be like if he gave “different color commentary” in the latest from State Farm.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NBA Basketball, TNT
Brand Overview for Last 30 Days
Impressions:
1,243,707,782
(6% of industry)
Est. TV Spend:
$22,629,469
(12% of industry)
Interruption Rate: 2.38%
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: NBA on TNT Pregame Show, TNT
Brand Overview for Last 30 Days
Impressions:
46,074,061
(2% of industry)
Est. TV Spend:
$3,056,697
(14% of industry)
Interruption Rate: 2.15%
Attention Index: 120 (20% fewer interruptions than avg.)
Premiered on: Kelsey's Essentials, Cooking Channel
Brand Overview for Last 30 Days
Impressions:
248,500,531
(13% of industry)
Est. TV Spend:
$692,318
(8% of industry)
Interruption Rate: 2.08%
Attention Index: 96 (4% more interruptions than avg.)
Premiered on: NBA Basketball, TNT
Brand Overview for Last 30 Days
Impressions:
350,298,607
(4% of industry)
Est. TV Spend:
$1,657,979
(4% of industry)
Interruption Rate: 0.96%
Attention Index: 102 (2% fewer interruptions than avg.)
Premiered on: Law & Order: Special Victims Unit, USA Network
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
