Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Etsy, Downy, Glade and more
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A few highlights: The Backstreet Boys help Downy promote the launch of Downy Rinse & Refresh. (Ad Age’s Jack Neff has the backstory on the campaign: “Downy turns to the Backstreet Boys in first work from Saatchi.”) Glade hypes its limited-edition Pine Wonderland fragrance. And Etsy salutes new parents in a spot with the endline, “Giving is never small when a gift says so much.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Aerial America, Smithsonian
Brand Overview for Last 30 Days
Impressions:
2,798,857,115
(24% of industry)
Est. TV Spend:
$42,126,562
(30% of industry)
Interruption Rate: 2.05%
Attention Index: 100 (0% fewer interruptions than avg.)
Premiered on: NFL Football, FOX
Brand Overview for Last 30 Days
Impressions:
3,852,362,112
(37% of industry)
Est. TV Spend:
$19,615,616
(38% of industry)
Interruption Rate: 1.71%
Attention Index: 87 (13% more interruptions than avg.)
Premiered on: American Gangster: The Real Story, Reelz Channel
Brand Overview for Last 30 Days
Impressions:
1,693,265,851
(17% of industry)
Est. TV Spend:
$10,012,332
(15% of industry)
Interruption Rate: 1.63%
Attention Index: 91 (9% more interruptions than avg.)
Premiered on: South Park, Comedy Central
Brand Overview for Last 30 Days
Impressions:
3,146,667,697
(10% of industry)
Est. TV Spend:
$23,052,598
(9% of industry)
Interruption Rate: 1.35%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: Critter Fixers: Country Vets, National Geographic Wild
Brand Overview for Last 30 Days
Impressions:
476,517,730
(7% of industry)
Est. TV Spend:
$1,945,106
(5% of industry)
Interruption Rate: 1.29%
Attention Index: 93 (7% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
