Watch the newest commercials from FanDuel, Pfizer, Ricola and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: FanDuel says, “Don’t just watch football this season, cherish it” in a spot that considers the meaning of the phrase “garbage time.” Kansas City Chiefs tight end Travis Kelce helps Pfizer promote the fact that you can get the new COVID-19 shot when you get your flu shot. And Ricola says, “The end of ahemmms is here.” See America's Hottest Brands 20 brands that are trending in 2023 Click here Today's TV Ad Highlights Data provided by iSpot.tv Pfizer, Inc.: COVID-19 Shot: Two Things at Once Premiered on: For Your Love, Cleo TV Brand Overview for Last 30 Days Impressions: 740,094,071 (15% of industry) Est. TV Spend: $3,893,107 (13% of industry) Interruption Rate: 3.35% Attention Index: 85 (15% more interruptions than avg.) FanDuel: Cherish Garbage Time Premiered on: Quick Pitch, MLB Network Brand Overview for Last 30 Days Impressions: 1,450,792,403 (27% of industry) Est. TV Spend: $17,049,632 (29% of industry) Interruption Rate: 2.62% Attention Index: 98 (2% more interruptions than avg.) Boost Infinite: Boost Infinite's Wireless Utopia: Garden Premiered on: Perry Mason, SundanceTV Brand Overview for Last 30 Days Impressions: 97,631,101 (1% of industry) Est. TV Spend: $95,354 (<1% of industry) Interruption Rate: 2.59% Attention Index: 81 (19% more interruptions than avg.) Duluth Trading Company: Big Dam Birthday: Spankings Premiered on: My Lottery Dream Home, HGTV Brand Overview for Last 30 Days Impressions: 286,210,334 (10% of industry) Est. TV Spend: $1,550,245 (15% of industry) Interruption Rate: 2.44% Attention Index: 91 (9% more interruptions than avg.) Ricola: Wedding Speech Premiered on: Friends, TBS Brand Overview for Last 30 Days Impressions: 48,461,646 (1% of industry) Est. TV Spend: $164,816 (1% of industry) Interruption Rate: 1.91% Attention Index: 96 (4% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from FanDuel, Pfizer, Ricola and more

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