Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Quaker, TRESemmé, FanDuel and more
A few highlights: TRESemmé serves up a fresh 60-second TV cut of “Fluid,” a gorgeous short film from director Agostina Gálvez and choreographer Parris Goebel that features the USA Artistic Swimming Team. (The brand launched a 137-second version of the spot on YouTube on Jan. 25.) Quaker Oats suggests you “pregrain before the Big Game” in a Super Bowl-themed spot that doesn’t actually mention the event. And Rob “Gronk” Gronkowski stars in another teaser for his Super Bowl “Kick of Destiny” stunt for FanDuel. (Ad Age’s E.J. Schultz has the backstory: “FanDuel’s Super Bowl plans include a live ad starring Rob Gronkowski and a $10 million giveaway.”)
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: VH1 Family Reunion: Love & Hip Hop Edition, VH1
Brand Overview for Last 30 Days
Impressions:
101,973,195
(5% of industry)
Est. TV Spend:
$356,708
(3% of industry)
Interruption Rate: 1.05%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Family Matters, TBS
Brand Overview for Last 30 Days
Impressions:
1,388,195,560
(34% of industry)
Est. TV Spend:
$13,090,564
(20% of industry)
Interruption Rate: 2.79%
Attention Index: 77 (23% more interruptions than avg.)
Premiered on: America This Morning, ABC
Brand Overview for Last 30 Days
Impressions:
831,418,091
(11% of industry)
Est. TV Spend:
$2,868,693
(10% of industry)
Interruption Rate: 1.42%
Attention Index: 81 (19% more interruptions than avg.)
Premiered on: Parks and Recreation, Independent Film (IFC)
Brand Overview for Last 30 Days
Impressions:
246,611,720
(8% of industry)
Est. TV Spend:
$1,334,884
(8% of industry)
Interruption Rate: 2.01%
Attention Index: 93 (7% more interruptions than avg.)
Premiered on: Icons Unearthed: Fast & Furious, Vice
Brand Overview for Last 30 Days
Impressions:
48,728,998
(2% of industry)
Est. TV Spend:
$186,152
(1% of industry)
Interruption Rate: 1.50%
Attention Index: 97 (3% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
