Watch the newest commercials from FedEx, Macy’s, iRobot and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: FedEx says, “We’re ready for the holidays, so you’re ready for what’s next.” Macy’s promotes its Gift Finder—a holiday gift guide—with a little help from a rather awkward man named Chris. And iRobot serves up another in its series of “Situation Roomb” spots. See all of Ad Age's 2023 Agency A-List winners here Today's TV Ad Highlights Data provided by iSpot.tv FedEx: We’re Ready for the Holidays Premiered on: Around the NFL, NFL Network Brand Overview for Last 30 Days Impressions: 85,583,984 (5% of industry) Est. TV Spend: $1,591,797 (11% of industry) Interruption Rate: 1.83% Attention Index: 99 (1% more interruptions than avg.) NFL: Veterans: We See You Premiered on: NFL GameDay View, NFL Network No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Macy's: Gift Finder: Uncle Chris Premiered on: Thunderbirds, MeTV Brand Overview for Last 30 Days Impressions: 2,650,412,476 (18% of industry) Est. TV Spend: $11,451,731 (11% of industry) Interruption Rate: 1.21% Attention Index: 94 (6% more interruptions than avg.) Captain Morgan: MLS: Grab Captain for the Team Premiered on: 2022 MLS Cup, FOX Brand Overview for Last 30 Days Impressions: 80,044,792 (3% of industry) Est. TV Spend: $1,599,282 (6% of industry) Interruption Rate: 0.54% Attention Index: 103 (3% fewer interruptions than avg.) iRobot: Change of Plans Premiered on: College Football, NBC Brand Overview for Last 30 Days Impressions: 202,218,192 (7% of industry) Est. TV Spend: $2,711,134 (13% of industry) Interruption Rate: 2.64% Attention Index: 99 (1% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis. Tracking layoffs and budget cuts How brands and agencies are bracing for a recession Click here

Watch the newest commercials from FedEx, Macy’s, iRobot and more

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