Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Heinz, Kia, Comcast and more
A few highlights: Heinz promotes No Sugar Added Heinz Tomato Ketchup in an animated musical spot about “adulting.” Kia promotes the Telluride X-Pro in an epic spot with a visual punchline about the true nature of the sky and clouds. And Comcast says, “Through Project UP, Comcast is committing $1 billion to open doors for the next generation, so they can build a future of unlimited possibilities.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: PAW Patrol, Nick Jr.
Brand Overview for Last 30 Days
Impressions:
4,420,757,238
(22% of industry)
Est. TV Spend:
$40,629,129
(24% of industry)
Interruption Rate: 2.33%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Morning Express With Robin Meade, HLN
Brand Overview for Last 30 Days
Impressions:
167,102,282
(8% of industry)
Est. TV Spend:
$570,866
(9% of industry)
Interruption Rate: 1.27%
Attention Index: 102 (2% fewer interruptions than avg.)
Premiered on: The Carton Show, Fox Sports 1
Brand Overview for Last 30 Days
Impressions:
1,133,681,493
(5% of industry)
Est. TV Spend:
$9,220,601
(6% of industry)
Interruption Rate: 3.43%
Attention Index: 91 (9% more interruptions than avg.)
Premiered on: Ridiculousness, MTV
Brand Overview for Last 30 Days
Impressions:
34,595,708
(<1% of industry)
Est. TV Spend:
$273,745
(1% of industry)
Interruption Rate: 1.23%
Attention Index: 84 (16% more interruptions than avg.)
Premiered on: 74th Emmy Awards, NBC
Brand Overview for Last 30 Days
Impressions:
98,676,878
(2% of industry)
Est. TV Spend:
$154,039
(1% of industry)
Interruption Rate: 2.64%
Attention Index: 87 (13% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
