Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from VW, Hyundai, Crown Royal and more
A few highlights: Foo Fighters frontman Dave Grohl stars in a Crown Royal Super Bowl commercial teaser. (Ad Age’s E.J. Schultz has the backstory on the campaign in our Big Game blog: “Super Bowl 2023—tracking commercials and other brand plans.”) Kevin Bacon and his daughter Sosie Bacon help Hyundai hype the all-electric Ioniq 6. (Once again, Ad Age’s E.J. Schultz has the backstory: “Why Super Bowl auto ad spending is trending down.”) And a little girl has some imaginative theories on why her family’s new Volkswagen Atlas has two extra seats.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: IMSA Weathertech Sportscar Championship, USA Network
Brand Overview for Last 30 Days
Impressions:
2,020,269,374
(9% of industry)
Est. TV Spend:
$38,134,228
(10% of industry)
Interruption Rate: 3.16%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: FOX NFL Sunday, FOX
Brand Overview for Last 30 Days
Impressions:
247,133,094
(18% of industry)
Est. TV Spend:
$5,810,952
(28% of industry)
Interruption Rate: 3.45%
Attention Index: 65 (35% more interruptions than avg.)
Premiered on: NFL GameDay Morning, NFL Network
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: NFL Football, FOX
Brand Overview for Last 30 Days
Impressions:
730,808,646
(3% of industry)
Est. TV Spend:
$12,057,126
(3% of industry)
Interruption Rate: 3.24%
Attention Index: 92 (8% more interruptions than avg.)
Premiered on: NFL GameDay Morning, NFL Network
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
