Watch the newest commercials from VW, Hyundai, Crown Royal and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Foo Fighters frontman Dave Grohl stars in a Crown Royal Super Bowl commercial teaser. (Ad Age’s E.J. Schultz has the backstory on the campaign in our Big Game blog: “Super Bowl 2023—tracking commercials and other brand plans.”) Kevin Bacon and his daughter Sosie Bacon help Hyundai hype the all-electric Ioniq 6. (Once again, Ad Age’s E.J. Schultz has the backstory: “Why Super Bowl auto ad spending is trending down.”) And a little girl has some imaginative theories on why her family’s new Volkswagen Atlas has two extra seats. Ad Age Best Places to Work 2023 50 companies doing a standout job See the full list here Today's TV Ad Highlights Data provided by iSpot.tv Hyundai: Your Dad Is Going Electric Premiered on: IMSA Weathertech Sportscar Championship, USA Network Brand Overview for Last 30 Days Impressions: 2,020,269,374 (9% of industry) Est. TV Spend: $38,134,228 (10% of industry) Interruption Rate: 3.16% Attention Index: 97 (3% more interruptions than avg.) Crown Royal: Dave Grohl Says Thank You Premiered on: FOX NFL Sunday, FOX Brand Overview for Last 30 Days Impressions: 247,133,094 (18% of industry) Est. TV Spend: $5,810,952 (28% of industry) Interruption Rate: 3.45% Attention Index: 65 (35% more interruptions than avg.) NFL: It's All About the Sauce Premiered on: NFL GameDay Morning, NFL Network No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Volkswagen: Two Extra Seats Premiered on: NFL Football, FOX Brand Overview for Last 30 Days Impressions: 730,808,646 (3% of industry) Est. TV Spend: $12,057,126 (3% of industry) Interruption Rate: 3.24% Attention Index: 92 (8% more interruptions than avg.) NFL: Housekeeping Premiered on: NFL GameDay Morning, NFL Network No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis. Check out the latest Ad Age events and award programs

Watch the newest commercials from VW, Hyundai, Crown Royal and more

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