Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from JPMorgan Chase, Subway, Hallmark Gold Crown and more
A few highlights: Steph Curry and Jayson Tatum help Subway hype its Titan Turkey sub. JPMorgan Chase highlights its support of Access Trax, a company whose mission is to “make the outdoors more accessible.” And the Hallmark Gold Crown retail chain promotes its “Christmas in July” event.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: ESPN Radio, ESPN2
Brand Overview for Last 30 Days
Impressions:
2,625,009,360
(10% of industry)
Est. TV Spend:
$7,831,210
(8% of industry)
Interruption Rate: 1.41%
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: Celebrity Wheel of Fortune,
Brand Overview for Last 30 Days
Impressions:
99,085,909
(44% of industry)
Est. TV Spend:
$517,567
(33% of industry)
Interruption Rate: 2.19%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: SportsCenter, ESPN
Brand Overview for Last 30 Days
Impressions:
127,428,197
(2% of industry)
Est. TV Spend:
$1,782,322
(7% of industry)
Interruption Rate: 2.67%
Attention Index: 104 (4% fewer interruptions than avg.)
Premiered on: Hidden Gems, Hallmark Movies & Mysteries
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: BBC News Now, BBC World News (North America)
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
