Watch the newest commercials from Manscaped, Apple, Crystal Geyser and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Apple shows off the sort of “cinematic slow motion” videos that the iPhone 16 Pro can capture. (Ad Age’s Tim Nudd has the backstory—and a longer version of the spot: “Aoife McArdle’s new iPhone spot is a surreal salute to slow-mo.”) Skateboarding legend Tony Hawk and his son Riley (also a pro skateboarder) help Manscaped hype the The Chairman Pro shaver. (A web version of this ad debuted on YouTube on Sept. 24.) And in an animated spot, Crystal Geyser Alpine Spring Water says it is “always bottled at the natural spring source.” See all of the 2024 Small Agency award winners here Today's TV Ad Highlights Data provided by iSpot.tv Apple iPhone: Capture Premiered on: Tamron Hall, Bounce TV Brand Overview for Last 30 Days Impressions: 1,133,514,771 (43% of industry) Est. TV Spend: $34,038,000 (54% of industry) Interruption Rate: 3.13% Attention Index: 125 (25% fewer interruptions than avg.) Manscaped: Hawk Family Business Premiered on: B1G Football in 60, Big Ten Network Brand Overview for Last 30 Days Impressions: 6,138,974 (<1% of industry) Est. TV Spend: $19,893 (<1% of industry) Interruption Rate: 0.57% Attention Index: 62 (38% more interruptions than avg.) Crystal Geyser: Crystal Geyser Alpine Spring Water Is Different? Premiered on: CNN News Central, CNN Brand Overview for Last 30 Days Impressions: 3,880,134 (1% of industry) Est. TV Spend: $5,344 (<1% of industry) Interruption Rate: 7.75% Attention Index: 46 (54% more interruptions than avg.) Experian: Dead End Premiered on: That's Delicious, Vice Brand Overview for Last 30 Days Impressions: 762,660,996 (23% of industry) Est. TV Spend: $3,293,072 (29% of industry) Interruption Rate: 2.63% Attention Index: 81 (19% more interruptions than avg.) Blenders Eyewear: Prime 21 Premiered on: Top 50 Players Right Now, NHL No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Check out the latest Ad Age events and award programs

Watch the newest commercials from Manscaped, Apple, Crystal Geyser and more

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