Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Manscaped, 7-Eleven, Empower and more
A few highlights: Manscaped says, “Mind your manholes” in an ad for its Weed Whacker 2.0 (a nose hair trimmer, in case you were wondering). 7-Eleven hypes its 7-Reserve coffee as part of its continuing “Take It to Eleven” campaign. And a couple contemplates the cost of having a third child in a spot from financial services company Empower.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Noticiero 47 Telemundo: Primera edición, Telemundo
Brand Overview for Last 30 Days
Impressions:
5,839,790
(3% of industry)
Est. TV Spend:
$233
(<1% of industry)
Interruption Rate: 0.75%
Attention Index: 176 (76% fewer interruptions than avg.)
Premiered on: Iron Resurrection, Motor Trend Network
Brand Overview for Last 30 Days
Impressions:
160,843,066
(20% of industry)
Est. TV Spend:
$655,377
(9% of industry)
Interruption Rate: 1.58%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: CNN This Morning, CNN
Brand Overview for Last 30 Days
Impressions:
12,669,546
(<1% of industry)
Est. TV Spend:
$15,212
(<1% of industry)
Interruption Rate: 1.22%
Attention Index: 79 (21% more interruptions than avg.)
Premiered on: The Drew Barrymore Show, CBS
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: The Kelly Clarkson Show, BRAVO
Brand Overview for Last 30 Days
Impressions:
225,379,739
(5% of industry)
Est. TV Spend:
$322,970
(1% of industry)
Interruption Rate: 1.86%
Attention Index: 83 (17% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
