Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from MasterClass, Hulu, HelloFresh and more
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A few highlights: Neal Patrick Harris and David Burtka star in another of a continuing series of HelloFresh ads. (See an earlier HelloFresh commercial featuring the celebrity couple in the Aug. 17 Hot Spots.) Celebrity chefs including Gabriela Cámara, Roy Choi, Mashama Bailey and Gordon Ramsey help promote the MasterClass series of cooking classes. And at a Hulu corporate retreat, marketing team members try to figure out how to explain what Hulu + Live TV is.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Iron Resurrection, Motor Trend Network
Brand Overview for Last 30 Days
Impressions:
1,970,023,179
(13% of industry)
Est. TV Spend:
$4,639,170
(7% of industry)
Interruption Rate: 1.58%
Attention Index: 102 (2% fewer interruptions than avg.)
Premiered on: Couples Court With the Cutlers, Oprah Winfrey Network
Brand Overview for Last 30 Days
Impressions:
166,906,299
(4% of industry)
Est. TV Spend:
$910,944
(7% of industry)
Interruption Rate: 1.52%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: Below Deck Down Under, BRAVO
Brand Overview for Last 30 Days
Impressions:
126,086,719
(4% of industry)
Est. TV Spend:
$841,951
(6% of industry)
Interruption Rate: 1.84%
Attention Index: 110 (10% fewer interruptions than avg.)
Premiered on: Grey's Anatomy, Lifetime
Brand Overview for Last 30 Days
Impressions:
43,966,137
(6% of industry)
Est. TV Spend:
$100,175
(4% of industry)
Interruption Rate: 1.50%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: Catfish: The TV Show, MTV
Brand Overview for Last 30 Days
Impressions:
1,785,818
(<1% of industry)
Est. TV Spend:
$24,181
(1% of industry)
Interruption Rate: 1.42%
Attention Index: 115 (15% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
