Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Microsoft, Dick’s, Dave and more
A few highlights: Star athletes including Sabrina Ionescu, Davante Adams, Alex Morgan and DJ Wagner help Dick’s Sporting Goods call attention to its 75for75 Sports Matter grant program. Charles Barkley uses Microsoft Bing to attempt to improve his golf game. And mobile banking app Dave says you can “get up to $500 in five minutes or less.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Charmed, TNT
Brand Overview for Last 30 Days
Impressions:
1,366,549,466
(5% of industry)
Est. TV Spend:
$7,845,573
(7% of industry)
Interruption Rate: 1.50%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Impractical Jokers: Inside Jokes, truTV
Brand Overview for Last 30 Days
Impressions:
5,567,743
(<1% of industry)
Est. TV Spend:
$14,992
(<1% of industry)
Interruption Rate: 8.70%
Attention Index: 41 (59% more interruptions than avg.)
Premiered on: The Aftermath, FXX
Brand Overview for Last 30 Days
Impressions:
723,792,486
(64% of industry)
Est. TV Spend:
$5,671,403
(74% of industry)
Interruption Rate: 1.98%
Attention Index: 102 (2% fewer interruptions than avg.)
Premiered on: Under Siege, SundanceTV
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Dogs 101, Animal Planet
Brand Overview for Last 30 Days
Impressions:
1,463,820
(<1% of industry)
Est. TV Spend:
$7,118
(<1% of industry)
Interruption Rate: 1.03%
Attention Index: 115 (15% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
