Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Netflix, Patrick Ta Beauty, Welch’s and more
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Netflix promotes “Rez Ball,” a new sports drama film that it’s now streaming. In a spot for Welch’s Zero Sugar, a woman asks, “Why are they called apartments if they’re all together?” And Patrick Ta Beauty hypes its Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: The Kelly Clarkson Show, BRAVO
Brand Overview for Last 30 Days
Impressions:
154,487,868
(31% of industry)
Est. TV Spend:
$835,687
(39% of industry)
Interruption Rate: 1.91%
Attention Index: 74 (26% more interruptions than avg.)
Premiered on: The Late Show With Stephen Colbert, CBS
Brand Overview for Last 30 Days
Impressions:
2,632,654
(<1% of industry)
Est. TV Spend:
$39,178
(<1% of industry)
Interruption Rate: 2.11%
Attention Index: 105 (5% fewer interruptions than avg.)
Premiered on: The Real Housewives of Salt Lake City, BRAVO
Brand Overview for Last 30 Days
Impressions:
197,515
(<1% of industry)
Est. TV Spend:
$4,013
(<1% of industry)
Interruption Rate: 0.70%
Attention Index: 140 (40% fewer interruptions than avg.)
Premiered on: BBC News Now, BBC World News (North America)
Brand Overview for Last 30 Days
Impressions:
3,051,753
(11% of industry)
Est. TV Spend:
$63,544
(100% of industry)
Interruption Rate: 2.69%
Attention Index: 114 (14% fewer interruptions than avg.)
Premiered on: WNBA Basketball, ESPN
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
