Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Starbucks, Progressive, McDonald’s and more
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A few highlights: Progressive’s new TV Dad character (Reginald VelJohnson) returns—and this time he’s got an adorable puppy with him. (Watch a previous installment of the campaign in the Jan. 18 Hot Spots.) McDonald’s reminds us that we can “earn free food with the app.” (See also: “McDonald’s to open 1,900 locations this year,” from Crain’s Chicago Business via Ad Age.) And Starbucks says, “It’s clear that a little kindness is never really little.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: CBS Mornings, CBS
Brand Overview for Last 30 Days
Impressions:
16,727,079
(3% of industry)
Est. TV Spend:
$42,433
(2% of industry)
Interruption Rate: 0.69%
Attention Index: 122 (22% fewer interruptions than avg.)
Premiered on: Martin, VH1
Brand Overview for Last 30 Days
Impressions:
6,633,063,701
(31% of industry)
Est. TV Spend:
$118,613,646
(30% of industry)
Interruption Rate: 2.40%
Attention Index: 88 (12% more interruptions than avg.)
Premiered on: Keyshawn, JWill and Max, ESPNU
Brand Overview for Last 30 Days
Impressions:
2,477,335,067
(10% of industry)
Est. TV Spend:
$18,078,728
(7% of industry)
Interruption Rate: 1.57%
Attention Index: 92 (8% more interruptions than avg.)
Premiered on: NCIS, USA Network
Brand Overview for Last 30 Days
Impressions:
804,332,220
(3% of industry)
Est. TV Spend:
$4,190,562
(2% of industry)
Interruption Rate: 1.37%
Attention Index: 88 (12% more interruptions than avg.)
Premiered on: Mike & Molly, Nick@Nite
Brand Overview for Last 30 Days
Impressions:
24,806,660
(1% of industry)
Est. TV Spend:
$48,576
(1% of industry)
Interruption Rate: 1.10%
Attention Index: 101 (1% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
