Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Starbucks, KitKat, Verizon and more
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A few highlights: Verizon says, “Whether your phone’s broken or old, we’ve got you” in a commercial that promotes its trade-in program. Starbucks shows off its holiday cups in a spot that closes with an on-screen message: “Here’s to Joy & Coffee.” And KitKat says, “Santa’s earned a break.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Seinfeld, Comedy Central
Brand Overview for Last 30 Days
Impressions:
157,017,421
(2% of industry)
Est. TV Spend:
$586,643
(1% of industry)
Interruption Rate: 2.09%
Attention Index: 78 (22% more interruptions than avg.)
Premiered on: DP World Tour Golf, Golf
Brand Overview for Last 30 Days
Impressions:
3,345,502,637
(23% of industry)
Est. TV Spend:
$58,719,941
(22% of industry)
Interruption Rate: 2.73%
Attention Index: 109 (9% fewer interruptions than avg.)
Premiered on: A Different World,
Brand Overview for Last 30 Days
Impressions:
965,511,427
(4% of industry)
Est. TV Spend:
$24,861,407
(8% of industry)
Interruption Rate: 1.94%
Attention Index: 124 (24% fewer interruptions than avg.)
Premiered on: SportsCenter, ESPN
Brand Overview for Last 30 Days
Impressions:
829,715,453
(8% of industry)
Est. TV Spend:
$8,147,055
(15% of industry)
Interruption Rate: 1.72%
Attention Index: 84 (16% more interruptions than avg.)
Premiered on: Fatal Attraction, TV ONE
Brand Overview for Last 30 Days
Impressions:
290,381,406
(11% of industry)
Est. TV Spend:
$1,426,947
(5% of industry)
Interruption Rate: 1.90%
Attention Index: 70 (30% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
