Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Stearns & Foster, Kohl’s, Easyplant and more
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A few highlights: Kohl’s says, “From Easter to everyday, these are the styles you’ll have on repeat” in a fashion-focused ad for its current Friends & Family Sale (through Sunday, March 26). Stearns & Foster shows off the features of its mattresses, including “indulgent memory foam and ultra-conforming IntelliCoils.” And Easyplant hypes its “home-delivered, pre-potted and self-watering” line of houseplants.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Inside Syria's Deadly Dynasty, National Geographic
Brand Overview for Last 30 Days
Impressions:
34,094,476
(4% of industry)
Est. TV Spend:
$36,579
(1% of industry)
Interruption Rate: 1.01%
Attention Index: 86 (14% more interruptions than avg.)
Premiered on: Epic.Awesome.Videos, MTV Live
Brand Overview for Last 30 Days
Impressions:
49,802,603
(1% of industry)
Est. TV Spend:
$191,513
(<1% of industry)
Interruption Rate: 1.34%
Attention Index: 96 (4% more interruptions than avg.)
Premiered on: 1000-Lb. Sisters, TLC
Brand Overview for Last 30 Days
Impressions:
7,071,170
(<1% of industry)
Est. TV Spend:
$29,688
(<1% of industry)
Interruption Rate: 2.09%
Attention Index: 63 (37% more interruptions than avg.)
Premiered on: Reba, Hallmark
Brand Overview for Last 30 Days
Impressions:
132,084,906
(4% of industry)
Est. TV Spend:
$657,054
(6% of industry)
Interruption Rate: 1.74%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: Law & Order, WE TV
Brand Overview for Last 30 Days
Impressions:
2,426,066,962
(23% of industry)
Est. TV Spend:
$12,742,526
(23% of industry)
Interruption Rate: 1.35%
Attention Index: 99 (1% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
