Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Tropicana, Bud Light, Chevron and more
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A few highlights: Peyton Manning makes a cameo appearance in a football-themed Bud Light spot titled “Easy to Sunday.” (A web version of this ad debuted on YouTube on Aug. 6—and Ad Age’s Jon Springer has the backstory on the campaign: “Bud Light toasts the hardcore NFL fan in first ad for 2024 season.”) A talking (animated) car that says it just completed a road trip helps Chevron promote its Chevron with Techron gasoline. And Tropicana hypes Tropicana Refreshers.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Boomer and Gio, CBS Sports
Brand Overview for Last 30 Days
Impressions:
180,441,927
(3% of industry)
Est. TV Spend:
$1,428,021
(4% of industry)
Interruption Rate: 2.34%
Attention Index: 90 (10% more interruptions than avg.)
Premiered on: PIX11 Morning News at 5am, CW
Brand Overview for Last 30 Days
Impressions:
408,668,436
(31% of industry)
Est. TV Spend:
$1,711,535
(27% of industry)
Interruption Rate: 2.92%
Attention Index: 91 (9% more interruptions than avg.)
Premiered on: CBS Mornings, CBS
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Buffy the Vampire Slayer, Fuse
Brand Overview for Last 30 Days
Impressions:
1,223,178
(<1% of industry)
Est. TV Spend:
$20,109
(1% of industry)
Interruption Rate: 2.28%
Attention Index: 105 (5% fewer interruptions than avg.)
Premiered on: Challenge Series, Golf
Brand Overview for Last 30 Days
Impressions:
23,992,844
(8% of industry)
Est. TV Spend:
$15,080
(1% of industry)
Interruption Rate: 4.80%
Attention Index: 89 (11% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
